Keeping Every Fan in the Race
 

At a venue as massive as Indianapolis Motor Speedway, simply seeing the track doesn’t guarantee seeing all the action. Different seating locations and sightlines can make it difficult for fans to follow every pass, pit stop, leaderboard change and critical race moment. The challenge was to create a more connected experience across the Speedway, eliminating visual blind spots while giving fans better access to live race content, scoring, analytics and event-day messaging.

 

But IMS is more than a sports venue—it’s a historic landmark in motorsports. Any technology upgrade needed to respect its iconic architecture and visual identity while delivering the performance, flexibility and reliability expected of a modern destination. The mission was clear: upgrade the technology without rewriting the history.