Adding Interest Without Losing the Interest

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Armor Bank wanted to bring more visual energy to its Little Rock branch and create a memorable “wow” moment the instant customers entered the lobby. While the existing environment reflected the bank’s approachable, community-focused personality, it lacked the dynamic technology found in many modern customer-facing spaces. The goal wasn’t simply to add a large screen, but to integrate technology into the architecture while giving the branch a practical communications tool—without requiring significant structural changes.

 

The displays also offered an opportunity to make better use of customer dwell time. While customers waited for a teller or completed transactions, the screens could share timely information, including bank offerings, current interest rates, community messages, promotions and other relevant content. Instead of letting that time sit idle, Armor Bank saw an opportunity to make every second—and every pixel—work harder.